Merchant Overview

Once you select the desired merchant from the Dashboard view, you will see the overview of the merchant. This is the page where you can get a glimpse of what’s going on and if there are any issues regarding its functionality.

As you can see on the above image you get valuable information regarding your products on Google Merchant Center and Magelon simultaneously. This feature enables you to cross-check the product numbers between the two platforms, empowering you to take any necessary actions if discrepancies arise.

On Google Merchant Center Status you can see the number of products that are active, expiring, pending and disapproved in your merchant center account. Right below this graph you can see the number of the active excluded and deleted products in Magelon Feeds. Using these two graphs can cross check your products on both platforms.

On the right side of the screen you can see the GA4 graph, which provides insights into clicks, impressions and Click-Through Rate (CTR), offering a visual representation of the performance of your products. This data can help you analyze the effectiveness of your product promotions and make informed decisions to optimize your marketing strategies.

Furthermore, in the top right of your screen there is a date selection field in which you can select the period you want and see the graphs according to this specific timeframe. 

By leveraging these features within Magelon, you gain comprehensive visibility and analysis capabilities to manage your products effectively, track performance metrics, and make data-driven decisions to enhance your business outcomes.

Note: If you can’t see the information mentioned above, that means that you need to connect your Google Merchant Center account and GA4 with the magelon's merchant.