Connect Google Analytics
To create dynamic product segments based on purchase history and gain an even clearer understanding of how your promotional efforts are progressing, Magelon Feeds offers the opportunity to connect your Google Analytics 4 account. This integration provides a more comprehensive view of your product performance overall, using data like purchase history information.
To connect your Google Analytics account you need to select the merchant you want from the dashboard and then click on the Edit Account on the left side menu.
Next navigate to the Google Services tab. Click to Google Analytics option.
Click on button labeled “Link a Google account for Google Analytics”, and you will be redirected on your profile settings where you can connect Google Analytics through Google Sign in.
Click on the Connect Google Analytics button to start the process. Sign in with the Google account that already has access to the merchant's Google Analytics 4. After signing in, you need to grant Magelon access to your Google Analytics data. To do this, make sure the checkbox "See and download your Google Analytics data" is selected, as shown in the image below. Then, click Continue to proceed.
After establishing a successful connection with your Google Analytics account go back to the merchant and click Edit Account → Google Services → Google Analytics.
Next ,select your merchant’s GA4 Account and Property, as shown in the screenshot below.
The final step involves matching the product IDs from your feed with those in your Google Analytics reports. This step is crucial to ensure that both Magelon and Google Analytics are referencing the same products and can retrieve all the necessary historical data accurately. Make sure to choose Item ID for the Google Analytics dimension and Store ID for the Product attribute, as seen in the above image. Click the Save button to save your changes.
If you need further assistance on how to do that, or you need help on which fields you need to map please contact to support@magelon.com