Custom Labels

Custom Labels is a powerful tool allows you to launch new campaigns on Google Ads or other marketing channels by targeting specific product segments. This allows you to tailor your campaign strategy to align with your business goals, creating multiple campaigns as needed.

For example, you can use custom labels in combination with segments to promote your best-selling products or those with a high add-to-cart ratio, among other possibilities. Another example is to use a custom label to separate your products based on price tiers. Meaning you can separate your products based on price ranges and promote products that performed well based on their price. 

To work with custom labels choose on the left side menu the Custom Labels option. As shown in the following image you can see all the custom labels that have already been created - if there are any.

View more on how to create a custom label.